The truth was that football boots had not changed very much since the early 1900s, they still covered your ankles, and protection was the most important design factor (no one broke their metatarsals in those days!). Changes had centred on the addition of removable studs, and differences in the materials that boots were made of, meaning more synthetics and rubber and less leather and steel.
Gola are the oldest remaining manufacturer who started making boots in 1905 but it is Adolf and Rudolf Dassler who will eventually steal the show, and they started making boots with replaceable nail studs in 1924. The brothers were to fall out in 1948 and Adolf (Adi) formed Adidas and Rudolf started Puma (not Rudidas as you might suspect!).
But as you can see from this August 1957 Headlam and Sims Ltd advert football boots still looked like they had always done.
Headlam and Sims Ltd still used the old and tried formula of celebrity endorsement with Blanchfower, Shackleton and Revie amongst the many that were willing to put their names to the advert. However, what is interesting is the headline asking for the customer to "Be British and Buy British".